Motor studio - El Solitario

Crazy is the new normal. In a changing motorcycle world, El Solitario wants to change it faster. 

– CYCLE WORLD –

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Ride, work, ride, repeat. It's a scientifically proven system that unleashes some unexpected benefits of motorcycling. In a recent study scientists found that people scored higher on tests of memory, reasoning, and planning after 30 minutes of riding a bike than they did before they rode.
In what way can a person who is under the impression that they are a separate individual enclosed in a bag of skin effectively realize that they are part of the universe?

El Solitario Prometeo

As the motorcycling world gathers for the largest motorcycle show on the planet, El Solitario, known for pushing the boundaries of two-wheeled culture, unveils a powerful new work of art presenting a future of motorcycling in a world of increasingly oppressive safety regulations, that is simultaneously pushing towards autonomous vehicles and virtual ‘experiences’.

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LAB2V 2023 // YAMAHA MAKE IT HAPPEN

After Thanksgiving, we load our bikes and become desert wolves. Metaphorically (for now) in the form of LA-Barstow-to-Vegas [LAB2V] desert ride in the desert between the cities of Los Angeles and Las Vegas.

As for the ride itself: Delightful.
But the task is never without its challenges.

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