Motor studio - El Solitario

Crazy is the new normal. In a changing motorcycle world, El Solitario wants to change it faster. 

– #ONLYOUTLAWSWILLBEFREE –

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In what way can a person who is under the impression that they are a separate individual enclosed in a bag of skin effectively realize that they are part of the universe?
The trite mythos of the outlaw; the self-conscious romanticism of the outlaw; the black wardrobe of the outlaw. These were our inspirations to create the ultimate carrying system to accompany us in our wildest adventures

WOLF RIDING THE PAN AMERICA

Every decade there is one iconic motorcycle launch. One that shakes the collective imagination of worldwide riders and shocks the foundations of Motorcycle Culture, setting new rules. In the 90’s it was the Monster. The Hayabusa in the 00’s or the Nine-T in the 10’s. This is not a closed list but one that certainly we all agree with. The new Pan America from Harley Davidson could be the game changer of the 20’s and that would be an amazing feat from the old MoCO in Milwaukee. Do you think they’ll pull it off?

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GROW YOUR MIND

Ride, work, ride, repeat. It’s a scientifically proven system that unleashes some unexpected benefits of motorcycling. In a recent study scientists found that people scored higher on tests of memory, reasoning, and planning after 30 minutes of riding a bike than they did before they rode.

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