Media - El Solitario

Media

MAKING-OF EL SOLITARIO BONNEVILLE COVERALL

When El Solitario was founded 10 years ago, the design and production of the world’s most magnificent coverall was on the front page, (in fact, we didn’t even have T-shirts when the project started!@#). We had always loved the utilitarian aspect of coveralls and enjoyed the effect they provoked on people while buying groceries or at the entrance of the poshest club. We wanted to embrace this functional concept, but using the best raw materials available, and to make them ourselves. The original idea was to have our own team coveralls for our first time racing on the Bonneville Salt Flats; therefore the name of the garment. And so we did! The first prototype was handmade by Val. Then once we had a final sample, we selected the best selvedge denims and hand sew them in our atelier in Galicia. They were crazy expensive and we knew they would be really difficult to sell, but money wasn’t the reason why we had started this shit so there we went. The world’s most expensive coveralls! We laughed. El Solitario’s Bonneville 12.5 oz. red selvedge denim coveralls 10 years later we couldn’t resist making one of our most iconic garments again. Manufactured in our own atelier in Galicia using the best materials to guarantee comfort, protection, and durability the Bonneville Coverall Off-White is back!

HOW TO FIGHT A GLOBAL PANDEMIC WITHOUT LOOSING YOUR FREEDOM

And remember that when freedom is outlawed, only outlaws will be free.

THE END IS FEAR

2020 was the year we thought we were going to get what we wanted and instead was the year we learned to appreciate what we had. A wink of an eye, the sizzle of a good meal with our loved ones, the freedom to breathe in the wild… Acts we should have never taken for granted, could be easily outlawed now. The original idea behind the THE END IS FEAR Instagram Design Contest – back in March 2020 – was to keep our wolfpack awake and vigilante while the world was going nuts with most of us under severe lockdown measures. We felt our obligation to use our voice and do the right thing. The plan was to get you drawing, sketching, thinking! Then you were to send us your designs and the winner exercise would be made into a real wolf product. “When fear turns whole populations into sleepwalkers, outlaws don’t join forces with alarm clocks. Outlaws, like poets, rearrange the nightmare.” Tom Robins What wasn’t planned was the magnitude and radness of your response. Looking at the 200+ designs we’ve received, the wolves couldn’t otherwise but be grounded, humbled and impressed with the feelings, talent and good vibes coming from all over the globe. This is why we decided to make THE END IS FEAR into a whole collection with 13 pieces that we will drop on a weekly basis over the next 2 months. Our foremost outlaw collection. A collection designed by you! A beautiful reminder that when we stand together, we stand up to fear. Our most sincere wish is that our wolfpack continues to grow and keeps howling for a free planet. A well deserved craving.

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HOLD FAST

Asolo, Italy and A Coruña, Spain – Alpinestars and El Solitario announce the release of HOLD FAST: An El Solitario Adventure Concept x Alpinestars. The maverick and roamer spirit of El Solitario combined with the innovative, technical motorcycling materials of Alpinestars have resulted in the birth of a new adventure touring outfit under the name MOWAT. Embodying the provocative renegade style and authentic craftsmanship of both companies, the elegance and styling of the gear compels riders to get outside and ride and take the long dreamed-of journey. RIDER: Julien Dupont PHOTOGRAPHY: Sebas Romero VIDEO: Mariano Marranz

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El Solitario 1984

Who controls the past controls the future. El Solitario controls the present. SHOP