The trite mythos of the outlaw; the self-conscious romanticism of the outlaw; the black wardrobe of the outlaw. These were our inspirations to create the ultimate carrying system to accompany us in our wildest adventures
Motorcycles have become a major impediment to the safety of the system. The small size and unpredictable nature of motorcycles and the inherent anti-establishment attitude of most owners makes the absolute elimination of motorcycles critical to our mission
‘Oil in The Blood’ came into fruition in 2016. I had witnessed motorcycling go through a renaissance. In hindsight my somewhat stagnating passion for motorcycles had become revitalised by an explosion in creativity and anarchy, fuelled by a rejection of the old tribal misogyny that had previously plagued motorcycle culture.
Elegance is usually confused with superficiality, fashion, lack of depth. This is a serious mistake: human beings need to have elegance in their actions and in their posture because this word is synonymous with good taste, amiability, equilibrium and harmony
Driving into the Sahara, mixing monsters like Daimler with Harley Davidson, Rolex GMBH or SHOEI with one man bands like Yama Mountain Gear or ourselves was not an easy task but fuck we did succeed at it. Unfortunately, as with everything in life, we had a price to pay...
The exhibit titled “Custom Revolution” gathers the works of the most influential and innovative alternative bike builders of the past decade, marking the very first museum display in the world devoted to this groundbreaking movement.