“Parasite: An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host. One who habitually takes advantage of the generosity of others without making any useful return.”
When we started our first blog, almost five years ago, facebook pages were not significant if they even existed. Back then, we used to navigate freely, almost erratically, scavenging in the middle of the night, searching for those hidden blogs and forums. For us, special-twowheeled-heads, forums like the Jockey Journal or the Adventure Rider were a jaw-dropping, almost mystical, knowledge reserve. Then it was the blogosphere. A band apart. The SouthsidersMC, Church of Choppers, The Vintagent, Bubble Visor, The Selvedge Yard, Le Container, BikeExif, Occhio Lungo, Sideburn, Shinya Kimura’s… among a thousand others. All beautiful corners of the web, showcasing the personal universes of their creators, caring individuals with a fabulous joie de vivre and a great pedagogic sense directed to spread their knowledge, their energy, and document meanwhile the culture blossoming around them. Blogs were community builders and supported independent thinking.
Since then, we have seen facebook tragically slaughter this fabulous diversity. Slowly but incessantly, blogs became deserted. The brilliant pearls of wisdom that enriched every other post became mirages. Audiences got broader so did stupidity. The one picture, no text, format, made any communication effort useless. The learning experience disappeared, and all we got instead were those lame banal likes, good for Paris Hilton fans but not good enough for us, independent fuckers that dribble through traffic on, surely illegal, two wheeled artifacts. Facebook is just about feeding sheep, quick bucks and fake art directors, and we are not on cosy on that boat.
Trying to remember now, how we landed strepitously on facebook two years ago, still shocked by blogging sudden phagocytosis. Surprisingly we were quickly seduced. The divulging power, immediacy and simplicity of the job got us caught. What was at first a fabulous “walking” agenda to keep all your friends under one roof deployed its biggest smile & conquered us. (Remember when you had thirty or forty friends?). Back then it was awesome. But Sucker-berg was genius & greedy, (As every parasite is), and had a secret plan. Rich was not enough, he wanted filthy rich. Stock markets dictate the path now and we are the free meat they intend to squeeze & suck the juice from. Accordingly, their sponsored bots started pushing silly content on your wall, the same pictures of poor good old Steve Mcqueen were raped on every wannabe motorcycle page. The algorithm took over while the amount of “friends” skyrocketed, drifting the quality of the interaction with other users, pages, or groups to rotten bounds, disintegrating into none. The homogenization of all interests made us even see the birth of what we know around here as the FCB™ or Facebook Custom Bike. A flaming parade of creativity.
El Solitario is a tiny company of three and 1/2, comfort zone dilapidators, with a high risk tolerance and a profound disrespect for mediocrity. To make things even smoother, we deliberately situated this chimeric company in the middle of the woods of a forgotten land. Because of these plus acknowledging we live in 2013, we will keep our lame facebook profiles open but from now on we will give the beast only the attention it deserves and not a single word more. In the meantime and before the devil’s substitute sees the light, we will focus on our blog obviously, and Twitter & Instagram, as they are more open, personal, spaces for those that actually make things and get burned doing them, with no trolls or bots and yet no way to monetize us. Yes, we know facebook owns Instagram, so it may not last long, but that is what we have so far and why not admit that we love it!@#$
El Solitario on Instagram: http://instagram.com/elsolitariomc
El Solitario on twitter: https://twitter.com/elsolitariomc