In 1948, Ferdinand Porsche crafted a vehicle that would change the automotive world forever. The Porsche 356, the grandfather of the 911 model, was Porsche’s first production vehicle. Today, there are less than 30,000 left, meaning they’ve amassed some serious value amongst collectors.
But what is an Outlaw?
We will start by talking about the man in the picture. Famous painter and customizer Dean Jeffreys is known to be the first to customize a Porsche 356 in 1957. Just imagine the answer of many of the hard core Porsche connoisseurs after this alleged “sacrilege”!
Jeffreys himself, years after, when asked about why he modified the german wonder, he answererd:
“Because, back then only the sports car guys had any money. All of the hot rodders were broke.”
But it wasn’t until later in the early 80s in California, that the term Outlaw was born, and was first used to define the adventures of a “Perverted Porsche Collector”. Mr Emory realized one day that “we were so busy toothbrushing ’em that we were afraid to drive them anywhere” and decided to bring back to the road many 356 units, not good enough for a full concourse restoration, always with the idea of fun in his mind. Giving them more juice and individual attitude.
“The term 356 Outlaw was a name given to The Emory’s in the early 80’s because we were not afraid to install race and rally inspired accessories to a vintage Porsche. At time when full concourse restorations were at their peak and the owners were using q-tips to clean the dust out of the defrost vents, we were putting wide wheels and race numbers on our 356’s and driving them the way Porsche intended them to be driven. Now even the Porsche parade concourse events have classes for Outlaws. Emory Motorsports continues to build 356 outlaws for clients all over the world.” Gary Emory.